Old Town Taco Murals
The Challenge
The owners of Old Town Taco wanted to include a feature mural when opening their new restaurant space. They wanted a design that showcased their food items while honoring the culture their food comes from.
The Strategy
We decided on a map of Mexico composed of imagery significant to the client. I met with them to determine which icons and landmarks were most important to include and to decide on the best layout.
When incorporating their logo, I modeled it after a passport stamp to match the theme. I also included a pin on the map in reference to the client’s place of origin.
The Result
The mural now serves as the backdrop for Old Town Taco's viral TikToks and reflects the brand's culture and history. I also made an impact on wayfinding by painting logo signs on the restaurant's exterior.
