A bit about me

With years of experience as a solopreneur and a recent stint with a major pro sports brand, I’ve learned a brand is only as strong as the story it tells. 

My work has reached millions across social media and thousands in physical venues, but my approach remains the same: maintain brand integrity across every touchpoint.

Overhead view of Danielle drawing on a tablet with a stylus.
Danielle sitting at a desk working on a laptop with a tablet and a coffee mug in front of her, smiling at the camera.

I’m particularly interested in how brands translate into the physical world. This perspective is fueled by my work beyond the screen—designing and painting murals and curating art exhibitions.

These projects have sharpened my ability to think spatially and create immersive brand experiences.

An event space with a FedEx theme, featuring a bar, tall cocktail tables with tablecloths, a long counter, and large TV screens displaying FedEx branding.

My Career Journey

It wasn’t a straight line, but every chapter taught me how to tell a better story.

  • It began in the Gallery

    LOGISTICS & STRATEGIC PLANNING


    As a college student, I curated and organized art exhibitions, many of which served as community fundraisers. These projects taught me the practical side of creativity: high-level organization, strategic planning, and the logistics of bringing a vision to life. I’ve continued organizing exhibits over the years and learn something new about planning each time.

  • Continued in the Classroom

    AUDIENCE ENGAGEMENT

    As a museum outreach instructor, I taught a wide range of subjects to everyone from toddlers to senior citizens. Every class was a lesson in audience engagement. To help my lessons stick, I began designing instructional guides and videos. I eventually realized I wasn't just teaching—I was designing experiences.

    That realization sparked my shift into full-time multi-media design. 

  • Evolved Through Freelance

    SKILL EXPLORATION & DEVELOPMENT

    When I transitioned into full-time freelancing, I implemented designs for local businesses. I worked equally in both the digital and physical space: from social posts to employee apparel.

    This is when I expanded my interest in environmental design and dove into murals.

  • Took a step into Sports

    PROCESS & COLLABORATION

    The opportunity arose for me to work with the Memphis Grizzlies marketing team. 

    While there, I worked closely with my team and a multitude of departments to create high-impact assets to connect with fans and strengthen brand partnerships.

    This was my first experience in the sports world and also my first in a marketing team. It was a great experience for me to better develop my design process for speed and collaboration.