The Challenge: Deliver a full suite of physical and digital event assets for a Grizzlies and FedEx event on an accelerated 14-day timeline. 

The Strategy: Applied a minimalist “court line” visual system to assets such as, architectural vinyl wraps, way-finding signs, gift boxes, and die-cut menus and nametags. I maintained quality control, partnering remotely with vendors to ensure all files were optimized for large-scale application.

The Impact: A brand experience that felt both elevated and cohesive. I ensured a seamless transition from the digital invitation to the physical environment, upholding the premium standards of both the Grizzlies and FedEx.