The Challenge: Drive engagement for the Ashley Fruniture partnership by evolving a recurring summer campaign. 

The Strategy: Introducing a character-driven narrative by photoshopping the Grizz mascot into new poses and with custom sunglasses. I worked closely with the web development team to ensure a seamless rollout. This included delivering segmented website headers designed for responsive adjustment and creating a suite of digital tiles for an advent-style prize calendar.

The Impact:  The campaign served as a key partnership initiative for Ashley Furniture, resulting in over 6,000 link clicks in Meta ads.