Grizzmas in July
A Multi-Channel Digital Campaign
The Challenge
Drive engagement for the Ashley Furniture partnership by evolving a recurring summer campaign.
The Strategy
Introducing a character-driven narrative by photoshopping the Grizz mascot into new poses and with custom sunglasses. I worked closely with the web development team to ensure a seamless rollout. This included delivering segmented website headers designed for responsive adjustment and creating a suite of digital tiles for an advent-style prize calendar.
The Impact
The campaign served as a key partnership initiative for Ashley Furniture, resulting in over 6,000 link clicks on Meta ads and increased fan participation year over year.
Meta Ads
Daily Prize Reveals
Instagram Posts
